Each player positions three antes in front of him or herself, and is dealt seven cards. The player to the dealer's left leads a card. The following player reveals one of his or her cards, and this continues with each player revealing single cards in clockwise direction.
If the card revealed by a player matches the card played by the previous player, then the previous player owes one of his or her antes into the pot. For example, if Player A plays a Six, Player B plays an Eight, and then, Player C plays another Eight, then Player B owes an ante into the pot (Bing). Furthermore, if Player D were to play another Eight, then Player C owes two antes into the pot (Bing Bang). Furthermore, if Player E plays the fourth Eight, then Player D owes all three of his antes into pot (Bing Bang Bong). Annoying players even say the "Bing", "Bing Bang", and "Bing Bang Bong" as it happens throughout gameplay.
Players continue revealing single cards from their hands, throwing in an ante when the following player plays a matching card. When a player has run out of his or her three antes, that player is out of the game. What this means is that a Bing Bang Bong automatically removes a player from gameplay, his or her antes thrown into the pot.
When all players have run out of cards, the deck is re-shuffled (either by the initial dealer or following player) and seven cards are again dealt to each player who is still in the game. When a single player has an ante or more remaining, that player wins the whole pot, the last player left in the game.
Count cards. Remember what you have seen, so that you can play cards with more confidence that the following player does not have a matching card. If you are leading early and are holding a pair, play one of them. It is more likely that the following player does not have a matching card, although he or she might.