Melbourne’s Crown Casino has announced the 2014 Aussie Millions will now be part of the Pokerstars Asia-Pacific Poker Tour after an agreement was reached between the two bodies this past week.
Set to begin on January 23, the 16th annual Aussie Millions will feature the AU$10,600 Main Event on February 2, as well as other draw card competitions the AU$100,000 Challenge and AU$250,000 Challenge.
Crown Resorts Chief Operating Officer Xavier Walsh released a statement regarding the major announcement, highlighting the mutually-beneficial agreement.
“The Aussie Millions is regarded as one of the marquee poker events globally” Walsh said.
“And by aligning with the biggest poker tour in the region, the Asia-Pacific Poker Tour, will further guarantee the event’s success in coming years.
“This initiative will provide Crown with significant exposure in Asia, Europe and America, and for an integral part of Crown’s global marketing strategy to attract further international visitors to Australia and Crown Melbourne”.
Since its inception in 2007, the Asia-Pacific Poker Tour has well and truly put tournament poker on the map throughout the region; hosting the first ever tournament in major gambling destination Macau, awarding the first ever $1million prize in Australia and hosting the first ever televised poker in Asia, just to highlight a few major achievements.
“The Aussie Millions becoming part of the APPT is a great fit for both Crown Melbourne and Global Poker Tours Ltd” APPT President Danny McDonagh said following the announcement.
“Linking one of the best tournaments in the Asia-Pacific with the region’s biggest poker tour benefits everyone.
“Personally, I can’t wait to again be actively involved in one of the very top big buy-in events in the world”.
In seven seasons to date, the APPT has grown to include stops in the Philippines, South Korea, Macau, New Zealand and Australia.
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One of the World’s leading online betting and gaming companies, Ladbrokes plc., has entered the Australian Market following the purchase of Gaming Investments; the owners of major Australian online gambling operator Bookmaker.com.au, for an initial price of AU$22.5 million with further payments scheduled based on results.
Ladbrokes has formed into a market leader the world over in recent years, becoming one of the most recognizable gambling brands and offering bettors services via the internet, hundreds of retail-betting premises throughout Britain and Europe and via a unique telephone operation.
Ladbrokes has already launched a new site in Australia; ladbrokes.com.au how will maintain the existing Sportsbook bookmaker.com.au, who accepted an amazing AU$400 million in stakes throughout their first year of existence.
Damian Cope, Ladbrokes International and Group Strategy Director praised bookmaker.com.au for the giants steps they have made since entering the market, which created the perfect base from which to launch the new brand in Australia.
“Bookmaker.com.au has achieved strong growth since launching in 2012”.
“The technology skills and highly experienced management team that have enabled that success will now help Ladbrokes establish a strong presence in Australia by delivering value, product innovation and a better customer experience” Cope said.
With the Australian Spring Racing Carnival in full flight and the majority of major Australian Sports winding down towards their respective post-seasons, Ladbrokes are entering the market at a pivotal moment, and bookmaker.com.au General Manager of Marketing and Communications James Burnett said the company could not be more excited.
“We are excited to move into this next phase of the business as ladbrokes.com.au” Burnett said.
“Customers will be looking at the Australian betting marketplace and assessing the options more closely than ever, so there couldn’t be a better time to launch the service”.
With the Australian site now taking bets, Ladbrokes International services tally currently stands at thirteen tailored websites in nine different languages, servicing a client list of well over 800,000 active members.