One of the World’s leading online betting and gaming companies, Ladbrokes plc., has entered the Australian Market following the purchase of Gaming Investments; the owners of major Australian online gambling operator Bookmaker.com.au, for an initial price of AU$22.5 million with further payments scheduled based on results.
Ladbrokes has formed into a market leader the world over in recent years, becoming one of the most recognizable gambling brands and offering bettors services via the internet, hundreds of retail-betting premises throughout Britain and Europe and via a unique telephone operation.
Ladbrokes has already launched a new site in Australia; ladbrokes.com.au how will maintain the existing Sportsbook bookmaker.com.au, who accepted an amazing AU$400 million in stakes throughout their first year of existence.
Damian Cope, Ladbrokes International and Group Strategy Director praised bookmaker.com.au for the giants steps they have made since entering the market, which created the perfect base from which to launch the new brand in Australia.
“Bookmaker.com.au has achieved strong growth since launching in 2012”.
“The technology skills and highly experienced management team that have enabled that success will now help Ladbrokes establish a strong presence in Australia by delivering value, product innovation and a better customer experience” Cope said.
With the Australian Spring Racing Carnival in full flight and the majority of major Australian Sports winding down towards their respective post-seasons, Ladbrokes are entering the market at a pivotal moment, and bookmaker.com.au General Manager of Marketing and Communications James Burnett said the company could not be more excited.
“We are excited to move into this next phase of the business as ladbrokes.com.au” Burnett said.
“Customers will be looking at the Australian betting marketplace and assessing the options more closely than ever, so there couldn’t be a better time to launch the service”.
With the Australian site now taking bets, Ladbrokes International services tally currently stands at thirteen tailored websites in nine different languages, servicing a client list of well over 800,000 active members.