Following announcements of a plan to enter the U.S online gambling market, social gaming corporation Zynga has this week scrapped the idea to instead focus attention to free-to-play social games.
Shared via its second quarter earnings report filed this past Thursday, Zynga stated clearly it would no longer attempt to operate real money games in the U.S market.
In what appears to be a major reshuffle of the business’s portfolio since former head of Microsoft’s Xbox division Don Mattrick took over as CEO from Mark Pincus less than a month ago, the company best known for its title’s Farmville and Word with Friends look to be striving for repeat success, rather than an assault on a somewhat new industry.
“Zynga believes its biggest opportunity is to focus on free-to-play social games” the earnings report read.
“While the company continues to evaluate its real-money gaming products in the United Kingdom test, Zynga is making the focused choice not to pursue a license for real money gaming in the United States”.
Late last year, former CEO Pincus was quoted as saying the real money gambling market was a “natural fit” and proceeded to file an ‘application for a preliminary finding of suitability’ with the Nevada Gaming Control Board, followed by the appointment of Maytal Olsha, former online gambling executive to help get the new venture running.
Believed to be aiming particularly for the online Poker market, Zynga will continue to run their online gaming ‘test’ operation in the U.K. with whom they are in partnership with bwin.party, perhaps with the intent of trialing a similar style of investigation within the U.S. market in the future, however this is so far unclear.
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